{"id":197301,"date":"2026-03-05T16:35:38","date_gmt":"2026-03-05T16:35:38","guid":{"rendered":"https:\/\/www.harnham.com\/job\/e1aeb1da-8723-4ba1-d23d-08d5948a7341-senior-crm-executive-lytham-st-annes-lancashire-2\/"},"modified":"2026-03-09T21:25:19","modified_gmt":"2026-03-09T21:25:19","slug":"e1aeb1da-8723-4ba1-d23d-08d5948a7341-senior-crm-executive-lytham-st-annes-lancashire-2","status":"publish","type":"job_listing","link":"https:\/\/www.harnham.com\/job\/e1aeb1da-8723-4ba1-d23d-08d5948a7341-senior-crm-executive-lytham-st-annes-lancashire-2\/","title":{"rendered":"Senior CRM Executive"},"content":{"rendered":"<h4><strong><a id=\"myCustomID\" href=\"https:\/\/www.harnham.com\/job\/E1AEB1DA-8723-4BA1-D23D-08D5948A7341\">To Apply for this Job Click Here<\/a><\/strong><\/h4>\n<p><strong>Senior CRM Coordinator<\/strong><br \/><strong>Up to \u00a333,000 + bonus + benefits<\/strong><br \/><strong>Lancashire (Hybrid &#8211; 3 days onsite per week)<\/strong><br \/><strong>Permanent<\/strong><\/p>\n<p><strong>About the Company<\/strong><br \/>We&#8217;re working with a leading UK luxury retailer specializing in jewelry, watches, and premium brand products. Established over 100 years ago as a family business, they now operate 80+ locations across the UK with a thriving e-commerce platform. They&#8217;ve seen significant growth and are particularly renowned for their exceptional customer experience and award-winning workplace culture.<\/p>\n<p><strong>The Role<\/strong><br \/>We&#8217;re looking for a Senior CRM Coordinator to join a small, focused CRM team (3 people total) and take ownership of driving multi-channel CRM strategy forward. This role is perfect for someone ready to step up from a Coordinator level and take real ownership of campaigns, priorities, and strategic initiatives &#8211; without the pressure of line management.<\/p>\n<p>You&#8217;ll be hands-on with email, SMS, and direct mail campaigns, but the real excitement is in building lifecycle automation and customer journeys from the ground up. This is a new area for the team, so you&#8217;ll have genuine impact and the opportunity to shape how the business engages customers across their entire lifecycle.<\/p>\n<p><strong>Key Responsibilities<\/strong><\/p>\n<ul>\n<li>Drive CRM strategy across email, direct mail, and SMS channels, taking ownership of strategic initiatives and campaign roadmaps.<\/li>\n<li>Spearhead lifecycle and automation campaign development, building customer journeys from scratch including welcome series, win-back campaigns, re-engagement flows, and post-purchase journeys.<\/li>\n<li>Own end-to-end campaign delivery across all CRM channels, from initial concept and creative brief through to deployment, analysis, and optimization.<\/li>\n<li>Manage day-to-day BAU CRM operations, ensuring smooth delivery of weekly campaigns, promotional activity, and seasonal initiatives.<\/li>\n<li>Deep-dive into campaign performance data using Excel and analytics tools, providing actionable insights and recommendations to enhance engagement, retention, and revenue.<\/li>\n<li>Prioritize your own workload, set timelines, and support delegation across the wider team where needed.<\/li>\n<li>Work closely with creative, ecommerce, and retail teams to ensure CRM activity is aligned with wider business objectives.<\/li>\n<li>Stay on top of industry trends, best practices, and platform capabilities to keep campaigns fresh, effective, and compliant.<\/li>\n<\/ul>\n<p><strong>What You&#8217;ll Be Working On<\/strong><\/p>\n<ul>\n<li>Lifecycle and automation initiatives &#8211; this is a brand new area for the team, so you&#8217;ll be building customer journeys and automated flows from the ground up.<\/li>\n<li>Data journey mapping &#8211; understanding customer behavior and mapping touchpoints to create personalized, relevant communications.<\/li>\n<li>Direct mail campaigns &#8211; owning the strategy, execution, and analysis of offline direct mail activity alongside digital channels.<\/li>\n<li>High-impact, visible work with real autonomy and opportunity to make your mark.<\/li>\n<\/ul>\n<p><strong>What We&#8217;re Looking For<\/strong><br \/>Essential:<br \/>Minimum 2 years&#8217; experience in a CRM, email marketing, or digital marketing role with hands-on campaign management.<br \/>Strong campaign development skills &#8211; you&#8217;ve taken campaigns from initial concept through to delivery and reported on results.<br \/>Direct mail campaign experience &#8211; planning, executing, and analyzing offline campaigns.<br \/>Excel proficiency &#8211; comfortable manipulating data, building reports, and interpreting campaign performance metrics.<br \/>Campaign analysis and reporting experience &#8211; you can translate data into actionable insights and recommendations.<br \/>Experience using Email Service Providers (ESP) such as Bloomreach, Braze, Klaviyo, Salesforce Marketing Cloud, Dotdigital, or similar.<br \/>Ability to commute to the office location 3 days per week.<\/p>\n<p><strong>Desirable:<\/strong><br \/>Retail or ecommerce sector background.<br \/>Google Analytics experience.<br \/>Bloomreach platform knowledge (or similar marketing automation platforms).<br \/>Someone who&#8217;s ready to hit the ground running, take ownership, and drive the channel forward.<\/p>\n<p><strong>What&#8217;s On Offer<\/strong><\/p>\n<ul>\n<li>Salary up to \u00a333,000 + performance bonus.<\/li>\n<li>Hybrid working (3 days onsite, 2 days remote).<\/li>\n<li>33 days holiday including bank holidays (pro rata).<\/li>\n<li>Contributory pension and life assurance.<\/li>\n<li>Outstanding colleague discounts extending to family and friends.<\/li>\n<li>Wellbeing scheme and employee support programs.<\/li>\n<li>Career progression opportunities in an award-winning workplace culture.<\/li>\n<\/ul>\n<p><strong>Interview Process<\/strong><\/p>\n<ul>\n<li>1st stage: Informal Teams with the CRM Manager (45 minutes).<\/li>\n<li>2nd stage: Face-to-face interview at the office.<\/li>\n<li>Interviews scheduled for week commencing 9th February.<\/li>\n<\/ul>\n<p><strong>How to Apply<\/strong><br \/>If you&#8217;re a CRM professional ready to take the next step and drive lifecycle automation and customer engagement strategy, we&#8217;d love to hear from you. Please submit your CV along with answers to the following questions:<\/p>\n<p>What has attracted you to apply for this position?<br \/>Why do you think you would be great for this role?<br \/>Have you worked within or for a CRM or marketing team before?<br \/>What experience do you have developing CRM campaigns from inception?<br \/>What experience do you have managing direct mail campaigns?<br \/>Could you share some examples of analysis and reporting you do in your current role?<br \/>What Email Service Provider(s) have you worked with previously?<br \/>What are your salary expectations?<br \/>Can you commit to a minimum of three days in the office each week?<\/p>\n<p>To apply or for more information, get in touch today.<\/p>\n<p><img src=https:\/\/counter.adcourier.com\/TW9oYW1tZWRCdWhhcml3YWxhLjUwMzI3LjEzMTk3QGhhcm5oYW1zZWFyY2guYXBsaXRyYWsuY29t.gif><\/p>\n<h4><strong><a id=\"otherId\" href=\"https:\/\/www.harnham.com\/job\/E1AEB1DA-8723-4BA1-D23D-08D5948A7341\">To Apply for this Job Click Here<\/a><\/strong><\/h4>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"_promoted":"","_job_location":"Lytham St. Annes, 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